Hello gents!

Happy to see, that many people pay attention to UI, and i want to give my 5 cents as well. Here is what bring my attention.

Customization Menu

I could separate issues here on several cathegories:

1. Forgotten placeholders

2. Broken visual design

3. Incorrect icons from CoH 3 asset

Forgotten placeholders

USF

1. Recon squad, riflemen, and tank hunter squad using shieldsymbols from CoH 2. They have lower quality (due to 64x64 resolution) and different design (not schematic and with deeper black surrounding)

2. US Jeep, M3 halftruck and M8 Greyhound using shieldsymbols from CoH 2. They have lower quality (due to 64x64 resolution) and deeper black surrounding.

Also, USF Jeep using icon and shieldsymbol from WC51

3. US AT Gun using shieldsymbol from soviet ZiS-3 At Gun from CoH 2.

4. US M24, M18, M4A1(75) and M4A3(105) using shieldsymbols from CoH 2 (Valentine, M10, M4A3 and M4A3(105) respectfuly)

UKF

1. British truck uses icon and shieldsymbol from CoH 2 Opel Blitz.

2. British Bishop artillery uses icon and shieldsymbol from CoH 2 Sexton.

3. British Grant uses shieldsymbol from CoH 2 Centaur and icon from CoH 2 Sherman.

Wehrmacht

1. Flakpanzer IV uses shieldsymbol from CoH 2 Ostwind.

2. Flak 30 uses shieldsymbol from CoH 2 M-42 soviet AT Gun

3. Nebelwerfer using icon and shieldsymbol from CoH 2 Land Matress

4. Sturmpanzer IV uses shieldsymbol from CoH 2 counterpart

DAK

1. SdKfz 254 using shieldsymbol from CoH 2 WC51

2. Stuka zu Fuss using shieldsymbol from CoH 2 counterpart

3. DAK motorcycle using icon and shieldsymbol from CoH 2 Kubelwagen

Broken visual design

US Infantry

As far as i see, the design for portraits Includes unit symbol, painted (not screenshoted) portrait + bright background. Suddenly DLC portraits not following the same design code and looks like addition from different artist.

US Vehicles

As far as i see, the design for portraits Includes vehicle itself with high brightness (or it is vehicle with pre-updated textures) + bright background . Suddenly, DLC aternatives not following the same design concept, they have different angle, have players colour on them and lack of background.

Other

1. US alt HQ has different lightning, positioning and misses bulding shieldsymbol on it

2. DLC VP point has different icon design. Better get same position and angle for it, and add bright background.

Incorrect CoH 3 assets

1. Wehrmacht Panzer IV using shieldsymbol from DAK Panzer III

2. Wehrmacht 251 using shieldsymbol from DAK 250

Additional suggestions

1. Will be cool to get some 3D Demonstration for applying elements, thankfully there is enough space for it

2. If number 1 is to much, at least move eqip button somewhere closer to the loadoud menu

Unit portrait

As i can see, portrait appearing above the dafult UI, that's why it runs out of edges

Will be good to adapt portraits to the interface. Quick edit already giving result from this

To this

I also increased the HP bar to make it more recognisable.

Other problem - vehicle portraits showing models with pre-updated textures (without any "attrition", will be cool to see them in current state)

Size of symbols on the tacmap

They could be smaller, because more than 2 units in the same area becomes unreadable

Example how it could be atm

Also it can get more option for mass regimes. Here is old concept from my thread about CoH 2

Fortifications on the mini/tac map

Currently have mostly the same symbols, why not give them some specific symbols depends on role (medstation/aa/at/ai/repstation and etc.)
How it looks like atm (we have bunker, at fortification, and aa fortification, attention on minimap how they marked - mostly same symbols)

Faction selection

Currently you have to open special menu, click on faction and then click equip. Why not just make small menu (like in vCoH or CoH2) with one-click selection? Current sub-menu for that imo is excess.

Naming of the units and transaprency between factions in terms of portraits and names

I don't really like, when text runs out of edges. In CoH2 it leads to breaking the edges, and that's one of the reasons why i started to work on improved text localization for it. In CoH3 was applied "running" text, when it's bigger than area for it. That disturbing and can be fixed by optimization of wording.

Let's take first example

I will abstract from their performance, let's give a base that they are equal in the performance. What's wrong with them? I think the problems are:
1. Different positioning on the protrait (one smaller, other is bigger)
2. They have different name
Do they look the same? Yes, they have same model, but different camo. At the same time, their portraits and names are different. Considering the fact, that we have two German factions, will be good to keep some transparency in names and portraits between them. These two should be called like "StuG III Ausf. G Assault Gun". It will give some connection between them, and give some theme connection with other german vehicles like "Panzer IV Ausf. G Medium Tank" or "StuG III D Assault Gun" and etc. And will give clear easy remembering and well known name for them.

Here is another example

Here are other problems:
1. Unit symbol located not in the same place

2. They have the same name, but squads are not the same in terms of role and performance

3. They have same unit symbol

This is the opposit example. Two differnet units looks the same in turms of UI, that's not good. They should get different symbol and name to not confusing anybody in the game.

As a conclution, what i propose
1. Same units between factions (first of all, vehicles and team weapons) should have same portrait with faction additions (different camo and different colour of background)
2. Name of the units should be short, recognisable and systemized between factions. For germans we can stick with SdKfz + type of unit name for light vehciles (for example SdKfz 231 Armored Car or SdKfz 251/1 Half-track) and Special name (+ modification if there are several versions) + type for medium and heavy vehicles (for example Panzer IV Command Tank or Panzer IV Ausf. G Medium Tank or Tiger I Heavy Tank and etc.)
3. Units of the same class should have same naming system (like all HMG has naming system "[HMG Model] Heavy machine gun" or AT-Guns have "[Gun model] + caliber + Anti-tank gun" or "[name of the medium tank] + Medium Tank" for Medium tanks
4. Different units shouldn't have same unit symbol or name to avoid confusion for players.
5. Infantry squads shouldn't have "squad" in the name, it is excess. Exception is when we have several versions of the same squad (like Infantry Section and Tank Hunter Section) and don't have any unique names for them.
5. Yellow text should mention the general role + special role (if exist), without deep description like DAK panzergrens have. If you want to give some more info, add UI symbol with deep description in the menu on the left from the portrait.

It will give organisation, that all factions created unique, but following the same rules of design.
P.S. I am not suggesting to redo infantry portraits to be in the same position and angle (it's much of work), but for vehicles it's shouldn't be a problem.